In my last post, we discussed and showed the elements of on-page search engine optimization (SEO). We now know how we can rank well for the search engines and get found by our target audience as they do searches for keywords that are of interest to them. We’ve already optimized our blog to rank well for search results of certain keywords that we’re
This set of actions will build over time as trust builds in your website with readers and with the search engines. If you can find keywords that have low competition and a reasonable amount of searchs monthly, over time your traffic will go up and up. We’ve already optimized our blog to rank well for search results of certain keywords that we’re
Now, with this post, we’re going to explore offpage search engine optimization. That is, what we will look at the factors that are not on your blog but do affect your search engine rankings a lot. There are a number of offpage factors, and we shall study them one by one for you.
OFFPAGE SEO FACTORS EXPLAINED
(1) The first and most obvious one is the number of links to your blog….
As a general rule of thumb, over time you will get external links to your blog and website as you post content and get comments, and comment on these. Maybe someone will do a guest post for you, and you will trade links to each other’s sites, etc.
This all helps build authority with the search engines, who start to look at you as an expert in the niche. This means that they will rank you even higher in the results for the keywords you use, and you will get yet more traffic. This is something that also builds over time and will come naturally, you do not need to but links that make no sense to the search engines or to your readers, as some do…
This is important – if you have low-quality links for your particular niche and even if there are a thousand of such links, it will not help you. In fact, the algorithms used these days will ding you for such links. It would be better to have a single link to a high-quality website that is related to your niche than that thousand of useless links.
So how can you get such a link (related and ones having high authority)? The cheapest way is to simply ask for it. Remember before you do ask for the link, make sure that your blog is of high quality, is offering valuable information to the target audience, and is engaging and entertaining. If this is the case, chances are the webmaster(s) you query will offer to link to your blog or they may even decide to write about you on their website!
Now let’s cover how we should craft a query to these webmasters of authority websites to ask for that link to your blog. Remember we are assuming that your blog has very content rich, offers high quality information, and is entertaining to anyone in your niche or a particular topic of discussion. The most viable option would be to send an email directly to the webmaster.
The most viable option would be to send an email directly to the webmaster…
Before we can get an email out, we need to see who the top sites are for your niche and then select a good target for that link…Type in the Google search engine the main keyword for your niche and see the results. There will likely be a mix of website types, as in commercial pages, video channels, other blog pages, forums, etc. What we are looking for are the community-based sites such as Wealthy Affiliate(IM), Warrior Forum (IM) and similar. These will be more accessible to you as a new blogger.
What we are looking for are the community-based sites such as Wealthy Affiliate(IM), Warrior Forum (IM) and similar. These will be more accessible to you as a new blogger.
Of course, the websites you target should be related to your niche, rather than IM (Internet Marketing)…
So, the nest stage is to compose an email to the webmaster request the link. I would start out with a friendly greeting, let them know who you are, explain that you think their site adds a lot of value to niche members and that you also are a frequent visitor to their site. Of course be honest about what you write, no need to lie or embellish…
Then, I would suggest that the so-and-so content on your own blog would be a nice complement to their site’s so and so content and vice versa it would be the same. Before you send this email maybe add a link on one of your blog posts to their site and point out to them subtly that they might be able to do the same for you. Explain that doing this would yield a mutually beneficial relationship between the two sites and blogs.
Please be aware that in many cases, you might have no responses from the webmasters, and when this happens, do not get despondent…Just move to the next target and see if it works with them. I would remove the links to the pages of sites that do not agree to a reciprocal link after a couple of weeks, surely in that time you will know if they are willing to cooperate or not..
RINSE AND REPEAT THIS…
I would seek to link with the top 30 websites one after another. If you get a 10% rate of approval, you will have 3-4 valuable links to your website and this definitely will help you with ranking your content for the search engines. Best of all, there is no cost to do this other than time and a little work.
This is the first of two posts on off-page SEO so stay tuned and come back often, the second portion will be up soon and I will link them when posted. You now know one important factor that will help you build a reputation, credibility, and trust with your readers and with the search engines. The authority you have will increase, and your content seen by more people…
Dave : )