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INTRODUCTION

In my last post, we covered the first point I wanted to cover for off page search engine optimization (SEO). We discussed how getting a few high-quality links from authoritative websites related to your niche can help boost your search engine rankings.  talked about how getting

I also cautioned you about getting links that are totally unrelated to your niche subject, as not only will they not help, but could actually hurt your ranking with the search engines. They may deem your site to be a spam site, or irrelevant when it comes to the niche, neither of which is a ‘desired outcome’ after all your work getting a decent blog together!talked about how getting

With this post, I want to expand on the linking strategy that can help you…I want to help you see which links are high-quality and why they may be considered as such. Also in this post I will cover Google’sPageRank.

WHAT IS A LINK?

In case you are not familiar with what I am talking about, a regular link is a piece of text (or an image, but we’re going for text) that is generally highlighted in a different color to indicate that it is a link, and it generally links to another page or website. your blog, and some of the factors that matter are

The things that matter when it comes to links are as follows:

  • The address which your text link will link to.
  • The text of the link you add to the content.
  • The PageRank of the page on which the linked link resides

Now that seems simple enough, right? Let’s dig a bit deeper and analyze each piece of information one by one. First off, you’d naturally want the link on that page to link to your own website and blog, but to which page should the link be set for on your blog?

Should it be to an individual post or rather to your blog’s home or a static page? Here is what I think: Since your blog is a constantly being updated as is your website, it is better to get all links pointing to your website be the main front page. This way people who click on the link on the other site will see the latest content that you have added. Content does tend to get dated over time, and also why you need to keep adding fresh data) so you are safe when you do this.

Here is what I think: Since your blog is a constantly being updated as is your website, it is better to get all links pointing to your website be the main front page. This way people who click on the link on the other site will see the latest content that you have added. Content does tend to get dated over time, and also why you need to keep adding fresh data) so you are safe when you do this.

Take note, there is more…Be aware that the text used for the link will also affect your rankings for the keyword. If your blog is about Internet Marketing and another website has a link that says video graphics it will not make sense to the search engines, nor to the people that click on that link and come to your page that is about Internet Marketing.

You want links that properly show what it is they will see when they click on the link. Therefore, do some thinking prior to asking for that link and suggest the text you would like have shown on that other site. Have the text show appropriate keywords that our blog with appropriate keywords.

ABOUT GOOGLE PAGERANK

Now, Let’s discuss Google’s PageRank. What this is basically is a scale that Google uses to measure the popularity of any website. If you want to read more detail about this please head to  http://www.google.com/technology/. What is interesting is that the higher the PageRank of a certain website, the more frequent Google’s robots will visit the website to index it.

What is good to know about this ranking that you are given will affect how often the search engines will visit the site to map or index it and find any new content. The higher the rank they give you, the more they will stop by. Of course, another benefit of a good PageRank of a website is that it will help rank it higher in Google’s search engine results that people will see when they do searches for the keywords…

To be clear, having a high PageRank will bring you many benefits SEO-wise.

Unfortunately, your website and blog will start with no PageRank at all (which is different to PageRank 0) because Google has not yet indexed your blog. Once Google’s robots find your blog through links on other sites, your blog will show a PageRank of 0 and then, based on what the PageRank is of the referring page, your blog’s PageRank will also rise eventually.

WRAP-UP/CONCLUSION

I have tried to keep off-page SEO as simple as possible at this point for you. There are many other things we could discuss and people will sell entire courses on the subject, but I am more interested that you do the basics and focus instead on creating interesting relevant content for your niche audience. That is the base for everything that follows, to include SEO.

Cheers!

Dave : )

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