Would you like to know the big secret to successfully marketing yourself or your business with your blog? It’s easy: Blog regularly! Publishing fresh blog posts several times a week, or even daily will have an extremely beneficial impact on your business overall.
It will accomplish several different things. Since search engines like websites that are updated regularly, adding fresh content every few days can help you get increased views from free search engine traffic.
Readers will also appreciate the new content you add and they will get in the habit of visiting your site regularly to check out the new posts. It also shows potential customers that you’re there, actively working on your business and sharing quality content with them.
That helps to create a lot of trust with your readers…
Let’s talk about some simple little things you can do to get in that desirable and rewarding habit of blogging on a regular basis…
It is like any habit really, although it does take some planning and practice plus a dash of discipline before this new practice becomes an ingrained habit.
One of the best things you can do from my experience is to create for yourself a blogging planner. Start this by deciding how often you want to blog. It’s best to take it slow and not try to do too much in the beginning.
For example, start by committing to one new blog post per week instead of planning on blogging daily. Start slow and work yourself up to a level of posting you’re comfortable sustaining in the months to come.
At first, it seems difficult just to get one blog post out. I can say this having been there, and it seems impossible to keep up with other blogs you may see as you do research.
But as you start to blog more regularly, you’ll find that you get faster at it and it will also become easier. That’s another reason why you don’t want to overwhelm yourself with too many posts per week, to begin with.
So once you’ve decided on just how often you want to blog, get out a calendar, grab a notebook, or open a spreadsheet and start making up your blogging schedule.
In addition to noting what days you want to publish a blog post on, it’s also helpful to come up with the topics for each post. Another helpful thing is to look for keywords for these topics.
This too will take some work to get together, but by doing this up front you will be able to write your blog posts much quicker and know that they will draw in that organic and free traffic from the search engines.
Keywords are what people are searching for using the search engines like Google. If you are creating content that people are looking for, they will come to your site. Makes sense?
By using keywords that have little competition you increase your likelihood that they will see your content near the top of page one on the results that Google shows the seekers of that information
Another tip is to get some images, graphics such as infographics or charts, screenshots, or other data that you can add to the content to provide the reader a more engaging and enriching experience when they come to your page.
You may want to consider sourcing some videos from YouTube or Vimeo as well, for the same reasons as you gather images and data. These are all other ways of interacting with your audience.
People absorb information using different communication mediums because all are not fans of the written word, unfortunately. The more ways you can add to reach out to them and get your point across, the better.
OK, you have a schedule of posts for an extended period of time ready, you have subjects, keywords, and supporting data and video ready, what is next?
Well, after that it’s a matter of sitting down and writing the blog posts, editing them as needed and of course publishing them on the days you decided on in your planner.
So what else can you do to get in the habit of writing your blog posts?
Yet another good way to get in the habit of blogging regularly is to set aside a little time each day, ideally, at a time when you will not have other distractions and can work on your blog.
For example, you could block off 30 minutes each morning with your morning coffee when you dedicate the time to working on your blog. No other interruptions allowed.
While you may not be publishing a post every day, because a good blog post likely will take longer than that, you’re getting in the habit of working on it each day.
Maybe break each blog post into 30-minute increments…Spend the first day organizing all the information you have gathered and added to your schedule, then fit it together drafting a rough outline.
Take the next day to write the content filling in that outline, and yet another day to do the final editing, improving your post, adding graphics and data…On the fourth day, do your final grammar and spelling checks and publish the post.
Oh yes, start the process all over again on that fourth day…Rinse and repeat…
Do you see how breaking your tasks up makes it less overwhelming, and each day you will see that you are making progress. You will get the positive feeling about blogging, and over time it will become easier and easier.
My suggestion is to also spend a little extra time each day coming up with a possible list of future blog post ideas. See what is trending in your niche, see what others are writing about, look to see what people are searching for.
This means you will be building your blog schedule as you go along and the topics you select will be relevant and of interest to your target audience. It also saves you from hitting that mental block of what to write about.
Don’t let “writer’s block” hold you back, and also it makes it more interesting for yourself and your readers if you are viewed as a blogger that is on the cusp of what is happening in your niche.
As you get more familiar with the blogging process, start writing blogs ahead of time, and schedule them for publishing right on your website. This is easy to do using the WordPress theme that most bloggers use.
Doing this will also come in handy for those times when you get busy with other things and may not have time for blogging. No stress because other matters interrupt your blogging schedule…
My final advice: Create a schedule, do the planning for topics, keywords, supporting graphics and videos, carve time out to work regularly and consistently on the blogs, and stick to your schedule…It won’t take you long to pick up the blogging habit – Your business and your readers will thank you for your new habit!
Dave : )